The goal of all our publishing has always been quality without compromise. To achieve this objective, I am personally involved in all aspects of developing our texts. Beyond doing all the writing, I work on design and production, which includes the selection of all images.
In addition, unlike other text authors, I personally write the supplements, including the test bank and instructor’s manual.
I have never permitted the publisher to “outsource” any of this work to grad students or people who are not sociologists. To me, doing the work myself is a matter of earning your trust and setting my own integrity—I will not just talk about quality, I need to walk the walk. You and I choose to do things ourselves because that way we know it gets done right.
As you know, we have entered a “digital age” that is changing the way students learn and transforming some of the ways we teach. Pearson still provides all of our familiar textbooks in conventional print format. But my primary creative focus is now on what we call the digital “learning experience.” In place of printed books, students use an electronic learning program called REVEL, which includes the same content and adds interactive features, streaming video, powerful assessment tools, and online reporting of performance to instructors.
At some level, I will always be a “book person” who shudders to think of academic offices or college libraries without bookcases full of old, dusty volumes. But I am so excited about digital learning because the transition from print books to digital content involves more than just a change in format. Instructors will see many really exciting advantages to the new digital format.
Here are some of the significant advantages of the new REVEL learning programs for all our titles.
As you might expect, publishers are “outsourcing” the full development of e-learning material to various vendors, in and out of the United States, who are not trained sociologists. But this is not the case with any Macionis titles. As the “fully-involved text author,” I am the key person developing content for the REVEL learning experience. This work includes selecting readings and videos, writing “Social Explorer” learning exercises, and developing all interactive learning material.
Here, again, I proudly carry the banner opposing all “outsourcing” in support of the highest quality of learning materials. I do this digital development myself because, if I don’t, the result will be much less than the level of excellence we worked so hard for decades to maintain. I am the only author doing this.
There is a difference.